Six Nations International Media Distribution Rights Re-Awarded to Pitch International
Six Nations Rugby Ltd announced today that it has re-awarded its international media distribution rights to Pitch International, the London-based sports marketing agency.
The four year renewal from 2018-2021 means Pitch will distribute the Six Nations rugby media rights up to and including season 2021. The prestigious contract attracted competition from other major European agencies but was re-awarded to Pitch who also represent the England, Scotland, Wales, Ireland, France and Argentina rugby unions.
John Feehan, chief executive of Six Nations Rugby Ltd, said: "We have been delighted with Pitch's results over the term of the current agreement and are pleased to be maintaining our relationship with them. They deliver a deep understanding of the rugby marketplace and a clear understanding of how to build prestige rugby brands in different markets around the world. I am sure that the Six Nations, the largest annual rugby tournament in the world, will continue to benefit hugely from their expertise and experience."
Jon Owen, Partner of Pitch International, said:"We are delighted to be extending our relationship with the Six Nations. The tournament is one of the premier events in international sport and we look forward to working with Six Nations Rugby to increase revenues and exposure in existing and new territories. These are exciting times for northern hemisphere rugby and as the premier rugby agency in the market we look forward to supporting all our rugby partners".