Press Release

Press Release

Pitch International Commercial Extends Winning Streak

The recently announced sleeve sponsorship deal between Finnish mobile gaming company Rovio Entertainment and Premier League Football Club Everton is the latest in a string of high-profile sponsorship deals introduced by Pitch International Commercial.

The Angry Birds agreement with Everton is the tenth consecutive deal concluded for the 2017/18 season and extends the agency's perfect record. It has sold every property it has represented, including:


Premier League Main Shirts

  • Southampton FC - Virgin Media
  • Everton - SportPesa
  • Watford FC - FxPro
  • Swansea City AFC - LeTou


  • Title Sponsorship of the EFL Cup, Carabao

Star Sixes

  • Title Sponsorship, Betsafe 

Welsh Rugby Union

  • Shirt Sponsor, ISUZU


  • Shirt Sponsor, Digicel
  • Kit Partner, BLK


The agency led by Jon Varney and Jonathan Price is now focused on selling premium sponsorship properties for The FA, Premiership Rugby, Mercedes F1, CBF's Brazil Global Tour and Pitch' branded content asset, Playmaker.

Jon Varney, Partner at Pitch International Commercial, said of the recent agreements: "We are fortunate to be working alongside some great rights holders who treat us as very much part of their team. Our thoroughness and determination has led to the successful conclusion of a number of market-leading sponsorships and we are rightly proud of our achievements to date". 

"Over the past 18 months we have sold in excess of £100,000,000 worth of sponsorships and have become the UK's leading sponsorship sales agency. We are entering an exciting new sales cycle with some exceptional properties to sell, working closely with our clients we are confident we can deliver excellent returns."

Robert Elstone, CEO at Everton, said: "Pitch International Commercial has been an outstanding partner to Everton. The SportPesa agreement is the biggest commercial partnership in the club's history and our agreement with Rovio enables us to work with a creative, dynamic and ambitious brand with global appeal, Pitch International Commercial secured both partners for Everton."