Atmosphere brazil argentina lined up
Case Studies


Staging, co-organising and commercialisation of international football matches


Pitch has the exclusive rights to host, organise and commercialise the Superclásico de las Americas. Brazil vs Argentina is football’s greatest rivalry.

Messi Superclasico Pen

Working Together

Due to our agreements with the Football Associations of Brazil and Argentina, Pitch is the exclusive owner of the Superclásico. Working with CBF & AFA, we take this huge game around the world, promoting both federations in the process.

Argentina case study


Pitch has staged four Superclásico matches in some of the world’s most iconic stadiums, with the next edition planned for June 2022. These matches have seen an average attendance of 60,000, including a 96,000 sell-out at the MCG in Australia.


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