Objective
Develop a commercial programme from conception through to delivery, source worldwide commercial partnerships that would align and enhance the player's personal brand and support the player on commercial contractual obligations.
Results
Brands were targeted that were relevant to Aubameyang’s lifestyle, wanted to engage football audience, and would dramatically benefit from tapping into his 14million plus social media followers. Thls led to four global commercial partners signed across key football markets - China, UK and Italy. Two social media accounts also launched in China to build his brand in the region.