Rugby ball free
Case Studies


The leading media right agency in world rugby


Pitch works with a number of leading leagues and federations in world rugby, providing services such as modelling and valuations, benchmarking, broadcaster network and strategic advice.

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Pitch has worked with World Rugby, the Six Nations, SANZAAR and various national Unions in understanding the media and commercial implications and potential value of various future calendar and competitive structures for Test match Rugby. This has involved utilising our knowledge of the value broadcasters attribute to Test match rugby and how this varies by factors including match type, timezone and competition structure. Our work has included modelling the potential media revenues for various calendar and competition models, including sensitivity and risk analysis. Pitch has also worked with various National Unions providing media strategy advice, benchmarking and valuation services ahead of new broadcast cycles.

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Pitch’s insight and analysis has provided Rugby stakeholders with a clearer understanding of the potential media and commercial value to Test match rugby. This has allowed a narrower focus on potential options and supported decision making on the future Test match calendar.


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