Pitch cast James Rushton
26/04/21 Pitch Cast

Pitch Cast: James Rushton, DAZN co-CEO

Written by Pitch

Pitch Cast: James Rushton, DAZN co-CEO

Interviewer: Oliver Slipper, Pitch International Chairman

James Rushton joined Perform Group in 2003 as part of the management team and has held a number of senior roles such as, running the video advertising business, MD of Australia & New Zealand, and MD of APAC. In 2015, he returned to London to head up the launch of DAZN.

In the last six years, DAZN has established a fully localised service in Japan, Germany, Austria, Switzerland, Italy, USA, Canada, Spain and Brazil – competing for the leading rights and taking on the incumbent sports broadcast platforms. James talks to Pitch Chairman Oliver Slipper about DAZN’s journey to becoming a global business and the company’s huge ambitions for the future.


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