Pitch cast Tony Singh
26/05/21 Pitch Cast

Pitch Cast: Tony Singh, ECB Chief Commercial Officer

Written by Pitch

Pitch Cast: Tony Singh, ECB Chief Commercial Officer

Interviewer: Guy Le Grew, Pitch International Chief Revenue Officer

Tony joined the ECB as Chief Commercial Officer in April 2019 and oversees all the ECB’s revenue generation and commercial relationships, as well as digital, marketing and other customer-facing activities, covering England Cricket, The Hundred, recreational cricket and the domestic pro game.

Over the last two years, Tony has introduced a new, data-driven commercial strategy; added streaming and other video assets to the ECB’s digital proposition; and revitalised the sponsorship programme with new brands including KP Snacks, Cazoo, Lifebuoy, Sure, and Cinch.

In this Pitch Cast Tony talks with Pitch International’s Guy Le Grew about all things cricket including the ECB’s management of the pandemic, the strategy to continue growing women’s cricket, and the reasons behind the creation of the exciting new Hundred competition.


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