Skysports england women arnold clark cup 5684021
Case Studies

Arnold Clark Cup

Pitch International is working in collaboration with its longest standing client The FA to deliver an annual world-class international women’s football tournament.

Overview

The Arnold Clark Cup is a four-team round robin tournament that takes place in the extended February FIFA International Window. Each matchday takes place at one of England’s finest stadia in a doubleheader format, meaning fans can watch all four teams on one day. From securing teams, sourcing and operating stadia, acquiring commercial and broadcast partners to providing team services; Pitch is responsible for all aspects of the tournament.

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Growing the Game

The Arnold Clark Cup is a celebration of the very best elite women’s football has to offer and a showcase of world-class sport for audiences in England and around the world. The tournament provides an anchor for the continued growth of women’s football providing crucial regular competitive international matches, whilst entertaining fans throughout the day.

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Results

The inaugural 2022 edition saw Top 10 ranked teams Germany, Spain and Canada come and play England at The Riverside, Carrow Road and Molineux. It is the turn of Italy, Belgium and Korea Republic to visit in 2023, playing at Stadium MK, CBS Arena and Ashton Gate. To date nearly 100,000 tickets have been sold, and the tournament has generated an impressive domestic TV audience, which included 1.3 million watching England vs Spain on ITV, as well as reaching a global audience via Pitch’s network of international broadcast partners.

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