Case Studies

Arnold Clark Cup

Working in collaboration with its longest standing client The FA to deliver a world-class international women’s football tournament


Held in the February FIFA International Window, The Arnold Clark Cup is a celebration of the very best of elite women’s football and a showcase of world-class sport for audiences in England and around the world. The tournament is a 4-team, round-robin event comprising of 6 games played over 3 match days in a double-header format at 3 large venues.

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Pitch is responsible for venue & team procurement & administration; ticketing, hospitality, stadium operations & media management; commercial rights sales & delivery; media right sales; technical distribution; team services & liaison (accommodation, logistics, training management, security); match protocol & match sanctioning; and marketing & promotion.

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The Arnold Clark Cup has had some of the world’s best teams in its first two editions, including current world champions Spain, Olympic champions Canada, Germany, Italy, Belgium and Korea Republic. Over 120,000 people have attended games played at Molineux, The Riverside, Carrow Road, CBS Arena, Stadium MK and Ashton Gate.


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