Calendar & competitions development, stakeholder management, media valuations, design & delivery of tender process, sales execution
Working in Partnership
We worked closely with the ECB in delivering an attractive calendar, which included a new domestic competition, The Hundred. Through provision of detailed media market assessments, valuations, and recommended go-to-market strategy, we gave the ECB a thorough understanding of its media rights options. Through carefully designed and professionally delivered tender processes, we allowed the ECB to achieve optimal distribution, record revenues, and promotional commitments in domestic and international markets.
The ECB has a record £1.1 billion five-year domestic broadcast arrangements, combining Pay (Sky) and free-to-air (BBC) broadcasters. The deals mark the return of live international and domestic cricket to free-to-air television through a package of coverage and promotional commitments from the BBC, whilst Sky are providing a record level of financial, promotional, marketing and activation commitments for international and domestic men’s and women’s cricket. Pitch has also delivered record distribution and revenues across the globe.