Overview
Pitch developed, staged and promoted this new global sports & entertainment property. A fast-paced, fan-friendly and competitive format over 3 days allows fans at home and at the arena to enjoy their heroes once again.
Services
Pitch developed Star Sixes from concept to creation, including: event design, development & management; brand building; venue & player procurement; promoter management & administration; ticketing, hospitality, venue operations & media management; commercial rights sales & delivery; media rights sales; broadcast production & technical distribution; player services & team liaison (accommodation, logistics, security, medical); tournament rules, protocol and procedures; and marketing, design & promotion
Results
Over 150 world renowned players have participated, including Steven Gerrard, Alessandro Del Piero, Rivaldo, Michael Owen, Michael Ballack, Carles Puyol, Roberto Carlos and Robert Pires. To date over 80k tickets have been sold at the inaugural Star Sixes at London’s iconic O2 Arena in July 2017, and Glasgow’s SSE Hydro in January 2019.