S6 arena
Case Studies

Star Sixes

Pitch International owned and operated indoor football tournament


Star Sixes is a high-octane 6-aside indoor tournament for former international footballing legends. The tournament is owned and operated by Pitch International in partnership with Football Champions Tour. The fast-paced and competitive format gives fans the opportunity for fans to be entertained by football’s biggest names.

Pires pivot copped 2


There have been two editions of the tournament, the first at The 02 in London in 2017 and the second at The SSE Hydro in Glasgow in 2019. More than 100 former international players have competed in the events, including the likes of Steven Gerrard, Robert Pires, Roberto Carlos and Jay Jay Okocha.

Case Study Star Sixes


Over it's two events Star Sixes has sold over 60,000 tickets and reached more than 200million households worldwide. In the UK, its viewership numbers were higher than the NFL, Netball Superleague, international cricket and Premiership Rugby it competed with in the same weekends, while its viewership in Germany, Spain, Italy and Brazil was higher than the average audience for English Premier League matches.


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