Bunker shot
Case Studies

United States Golf Association (USGA)

International media rights distribution and advisory services

Our Services

Pitch provides a broad range of services, including media valuations, audience analytics, sales strategy, sales execution and account management.

Option 1 woods

Working in Partnership

Pitch’s remit involves driving reach and revenues for the USGA’s portfolio of properties including the US Open, US Women’s Open and US Senior Open. Our advisory approach involves providing detailed market-by-market assessments and valuations ahead of each cycle. This includes a detailed set of qualitative and quantitative recommendations. We then work hand-in-hand with the USGA Executive to set a sales strategy in each market, driving competition where appropriate and maximising the opportunity for the USGA to extract full value for its media rights. As part of our ongoing service to the USGA we provide audience analysis and benchmarking against golfs other Majors, as well as ongoing contract and account management.

Lydia ko image

Results

Global viewership for the US Open has quadrupled in the last four years, with media revenues doubling. Our initial remit covered advising the USGA on Asian media rights sales, which was subsequently expanded to all territories outside the US. In addition to driving revenue uplifts we have secured a far superior set of qualitative commercial terms through broadcast partners, including minimum broadcast obligations and promotional commitments across the USGA’s portfolio of properties.

Cookies

We use ‘strictly necessary’ cookies (or similar small data files) to provide you with the best possible website user experience. By clicking “ACCEPT”, you agree to such purposes. You can find out more and learn about how to withdraw your consent at any time, by clicking here: Privacy & Cookies Policy

Cookie preferences

Google Analytics

User Experience (Strictly Necessary)

The website is built using Craft CMS. Craft’s default cookies don’t collect any personal or sensitive information or IP addresses. The information that they store is not sent to any third parties, and they are used only to communicate with Craft installation for the purposes of user authentication, form validation/security, and basic web application operations. To learn more, please see our Privacy & Cookies Policy.