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08/05/24 General

Matchroom Group and Pitch International announce global partnership and minority investment

Written by Caprice Critchley

Matchroom Sport and Pitch International are delighted to announce a ground-breaking new global partnership

The landmark deal sees Pitch International complete a significant investment in Matchroom, with a view to collaborating on international media rights, huge global events and major sports sponsorships across the Matchroom Group portfolio including The Professional Darts Corporation, Matchroom Boxing, World Snooker and Matchroom MultiSport.

The alliance promises to future-proof the position of both Matchroom and Pitch International as global market leaders in the world of sport.

As part of this agreement, Pitch International will acquire a minority stake in Matchroom Sport with the founding Hearn family retaining majority control.

Matchroom Sport Chairman, Eddie Hearn said: “I am delighted to welcome Pitch International to the Matchroom family. When my Dad founded our business over 40 years ago in a snooker hall in Romford, Essex, we never expected to be in this position today as a global leader in sports promotion and events. Today, he stands as a proud President as we plan for sustained success and continued global growth across Matchroom Sport. As our company continues to evolve, Pitch International's investment will help us unlock many more exciting milestones and, ultimately, enhance our formidable reputation as market leaders and innovators."

Matchroom Sport President, Barry Hearn OBE said: “This unique partnership with Pitch International heralds a momentous day for Matchroom – and it lays the foundations for our future growth and success. For over 40 years we have changed the game beyond my wildest expectations. I am confident that now, with this significant investment, our family business will be propelled to greater heights as we bring the best talent together to deliver world class events and unrivalled entertainment to sports fans for many more years to come.”

Pitch International Executive Chairman, Oliver Slipper said: “I have worked with Matchroom for over 20 years and have the upmost respect for the incredible business they have built. Together this deal strengthens both Pitch International and Matchroom and I am excited to work together to create new sports events, further globalise our respective audiences and continue the outstanding growth both companies have achieved in the last decade

For any media enquiries, please contact Matty Lawless, Head of Communications (Matchroom), or Caprice Critchley, PR, Communications and Events (Pitch International).

Read more in the Matchroom press release.


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