Pitch International Delivers Another Successful Coupang Play Series in South Korea

The 2025 Coupang Play Series has officially concluded, marking another milestone for South Korea’s leading pre-season football event - delivered by Pitch International (Pitch).

This year’s edition welcomed Newcastle United for their debut appearance, alongside Tottenham Hotspur, returning for the third time. From managing training schedules and team logistics to full matchday operations, Pitch handled every aspect of the tour, including the global sale and distribution of media rights to broadcasters, ensuring a seamless and world-class experience for clubs, partners, and fans alike.

Over the course of the week, Korean football fans were treated to top-tier action and unforgettable moments as Newcastle United took on both Tottenham Hotspur and the K League All-Stars. The fixtures drew large crowds and widespread engagement, highlighting the continued appetite for elite European football in Asia.

This year’s Coupang Play Series delivered an unforgettable moment for Korean football fans as it became the stage for Son Heung-min’s final appearance in a Tottenham Hotspur shirt. The national hero and club legend was given an emotional farewell in his home country, drawing thunderous applause from a packed stadium. His last match for Spurs capped off an extraordinary 10-year career in North London, making the occasion not only a sporting spectacle but also a historic milestone for both the player and his supporters.

Pitch’s long-standing partnership with Coupang Play has been central to the Series’ success since its inception in 2022. The event has rapidly grown into a key fixture on the global football calendar, having previously featured world-renowned clubs such as Manchester City, Paris Saint-Germain, FC Bayern Munich, Atlético de Madrid, and Sevilla FC.

Pitch looks forward to building on this momentum and delivering even more memorable experiences in future editions of the Coupang Play Series.