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04/08/25 General

A Tour to Remember: Pitch Drives Global Growth for the Lions

Written by Caprice Critchley

Pitch delivers record global broadcast reach and secures landmark Qatar Airways partnership for 2025 Lions Tour

Building on the business’s longstanding involvement in the sport of rugby, Pitch International (Pitch) sold the 2025 Lions Tour into 192 broadcast markets worldwide, making this the most widely distributed tour in Lions history and reaching an unprecedented number of rugby fans across the globe.

In parallel, Pitch secured headline commercial agreements with Qatar Airways, who joined as both the Official Airline Partner and Series Title Partner of the tour.

Working closely with the British & Irish Lions, Rugby Australia and Qatar Airways, Pitch has played an important role in building the global fanbase of this iconic property. Furthermore, the partnership cements Pitch’s position as rugby’s leading sports marketing agency, adding to its existing media rights partnerships with the Six Nations, SANZAAR and Premiership Rugby.

The British & Irish Lions Tour remains one of rugby’s most revered properties, and Pitch is proud to have played a part in expanding its reach and enhancing its legend.

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