Pitch Events: Road to 26 Series Round-up

Pitch Events’ Road to 2026 Series: Delivering World-Class Football on a Global Stage

Pitch International successfully delivered its Road to 2026 Series across the March FIFA window, attracting a combined attendance of more than 250,000 fans across five fixtures in the United States and the UK.

The series was headlined by a standout international clash between Brazil and France at Gillette Stadium, Boston, supported by strong attendances at Camping World Stadium, Orlando for Colombia v Croatia and Croatia v Brazil. Momentum continued in Washington, D.C., where France v Colombia took place at Northwest Stadium, before the programme expanded into the UK with Scotland v Côte d’Ivoire at Hill Dickinson Stadium, Liverpool. The fixture marked a successful UK addition to the series and represented a key milestone in its international growth.

Across all matches, the series achieved strong global broadcast reach and was supported by a portfolio of premium international partners, led by title partner Turkish Airlines, alongside Gatorade, Universal Studios and Enterprise. Partner activations were seamlessly integrated across stadium environments and wider media platforms, driving fan engagement and commercial impact while bringing together elite national teams, world‑class venues and global brands within a fully integrated event and commercial framework.

Building on this momentum, Pitch has confirmed an additional fixture within the wider programme, with Bolivia v Scotland set to take place at Sports Illustrated Stadium, New Jersey, on 6 June 2026. The match will represent Pitch’s eighth international fixture delivered since November, further strengthening the company’s profile and positioning in the global market.