Pitch News
04/06/22 General

Pitch International working with SPORT4PEACE to support Ukraine

Written by Pitch

SPORT4PEACE targets millions with incredible sports & entertainment auction to raise funds for

World’s most incredible Sports Experience Auction, with amazing prizes including playing your own match at Wembley, VIP paddock tickets for the Doha Grand Prix and a 6 person VVIP Champions League experience including private jet and luxury hotel on offer.

Sport4Peace, is the Humanitarian Action Fund inspired by Andriy Shevchenko that will be auctioning “money can’t buy experiences”, donated from the wide world of sport with the aim to raise over £2M to help alleviate those impacted by the war in Ukraine.

With all the proceeds split between Man City player Oleksandr Zinchenko’s Football for Ukraine charity, UN World Food Programme, UNICEFand Laureus Sport for Good – it means that all donations will have an immediate impact, providing food, shelter and safety for millions of people in Ukraine and beyond.

Speaking in an exclusive interview with Kelly Cates from his Kyiv home, Shevchenko gives his personal view on the ongoing war in Ukraine, the support he has already had from the sporting world, why Sport4Peace is so important and how the funds will be used.

“I can see sad faces, but the people have a good spirit…(we’ve) always had a fighting spirit and have a belief that slowly slowly we can begin to have a normal life again. There are sirens for missile attacks, which is scary, but this is the situation we’re in.”

“You can see clearly, when you donate, where the money goes…we’re going to go and buy machines for hospitals, help with infrastructure to rebuild buildings and bridges to reunite areas so people can travel”

(clips and full video quotes https://vimeo.com/713703994/53bd3039a1 – all rights owned and reference to Sport4Peace and usage of fundraise link required https://linktr.ee/sport4peace).

Concerned people from the World of Sport including; Gary Lineker OBE, Baroness Grey-Thompson DBE, Eoin Morgan CBE, Sir Andrew Strauss, Jamie Carragher, John Terry, Petr Cech, Mesut Ozil and many more are putting their time, effort and money behind the #Sport4Peace initiative – creating the largest most inclusive sporting experience auction of its type in the UK, an auction which anyone can be part of by visiting https://linktr.ee/sport4peace.

Gary Lineker commented: “Whatever your sporting interest, Sport4Peace gives you the perfect opportunity to support those in need in Ukraine and the surrounding areas, whether that is donating what you can, placing a bid on the incredible auction prizes or simply sharing the Sport4Peace message, everything helps.”

Auction prizes, which can be bid on by anyone across the globe include;

  • Play your own match at Wembley Stadium
  • An ultimate VVIP UEFA Champions League 2023 match experience for 6 people (including private jets, luxury hotel and VIP match hospitality)
  • Doha Grand Prix 2023. Four VIP paddock club with paddock passes, Business Class flights and luxury hotels included
  • Barbarians v All Blacks Privat box for 10 people
  • Coldplay – LIVE! 12 tickets at Wembley
  • Ed Sheeran – LIVE! Private box at Wembley Stadium for 18 People

Jamie Carragher commented: “It’s very easy to feel helpless when situations like the war in Ukraine are happening hundreds of miles away, but by uniting as fans of all sports and pledging what you can, we can all make a huge and immediate difference.”


Sport4Peace is supported by Pitch International and D&G Group.

Pitch International is an industry-leading full-service sports marketing agency renowned for its representation of global media rights, sponsorship sales, event management, content production and professional athlete representation.

D&G Group has been working with businesses across the globe since 2010, raising £24million in funding and creating awareness for hundreds of charities and good causes. The company counts FTSE100 & FTSE250 businesses amongst its ongoing clients as well as internationally recognised corporations and business groups. D&G Group offers a full-service approach to corporate social responsibility strategy, implementation and amplification as well as providing bespoke Events & Production, Hospitality and CSR Consulting. The business prides itself on forging a seamless integration between corporate and charity fundraising.



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