Premier Padel x Red Bull 23 02 24
29/02/24 General

Premier Padel announces groundbreaking strategic partnership with Red Bull

Written by Caprice Critchley

Premier Padel has announced a groundbreaking strategic partnership which will see Red Bull become a main partner of the Premier Padel Tour from 2024 – 2027.

The deal, brokered by Pitch International, is the most significant Broadcast, Production and Sponsorship agreement in the history of the sport and will elevate the visibility of Premier Padel.

Premier Padel’s media rights strategy & sales, led by Pitch International, is designed to drive reach, audience accessibility, and visibility for Premier Padel around the world, whilst optimising commercial revenue through linear and streaming broadcast agreements. This new partnership will accelerate Premier Padel’s consumer offering, maximise exposure and bring innovative new production capabilities to the Tour. All matches from the Quarterfinals onwards will be available free-of-charge on Red Bull TV (via TV and mobile app).

Read more in the Premier Padel press release here.


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