Qatar Airways Announced as Official Title Partner and Official Airline Partner of The British & Irish Lions Tour to Australia 2025

Qatar Airways is proud to announce its latest partnership as the Official Series Title Partner and Official Airline Partner of the Qatar Airways British & Irish Lions Tour to Australia 2025.

The deal, brokered by Pitch International, represents the most high-profile addition to Qatar Airways' rugby sponsorship portfolio to date and will sit alongside the Qatar Airways Cup, European Professional Club Rugby, and the United Rugby Championship.

The British & Irish Lions Tour is a historic and highly anticipated event which takes place every four years. The Tour will see the Lions, a combined team of the best rugby players from England, Ireland, Scotland, and Wales, take on the Wallabies in a series of Test matches as well as a number of games against Australian teams.

Brisbane’s Suncorp Stadium will host the first of three Tests on Saturday 19 July, 2025. The second Test will be played on Saturday 26 July, 2025 at the iconic Melbourne Cricket Ground (MCG), and the final Test will be played at Sydney’s Accor Stadium in Sydney Olympic Park on Saturday 2 August. In preparation for the first Test, the Lions will face a combined Australian and New Zealand team at the Adelaide Oval, while the tour will also include fixtures in Adelaide, Brisbane, Canberra, Melbourne, Perth and Sydney.

The eight-time winner of the Skytrax World’s Best Airline will fly the Lions squad and touring party to compete next summer in the Qatar Airways Lions Men’s Tour to Australia kicking off on Saturday 28 June 2025. The title sponsorship follows two successful Qatar Airways Cup International Test matches in 2023 and 2024 held at Twickenham, between South Africa versus New Zealand and South Africa versus Wales respectively.