Landmark Qatar Airways Cup Debuts in Cape Town

The Qatar Airways Cup came to South Africa for the very first time, delivered by Pitch International (Pitch).

Delivering a historic clash between the Springboks and Barbarians at DHL Stadium on 28 June 2025. From concept to execution, Pitch managed every aspect of this landmark fixture, reinforcing its reputation as a global leader in event delivery and promotion.

Pre-Event Planning and Partnerships
In the lead-up to the match, Pitch worked closely with SA Rugby and the Barbarians to coordinate logistics, marketing, and global promotion. This collaboration ensured the event captured worldwide attention, highlighting the significance of the first-ever meeting between these two iconic teams on South African soil. Pitch also partnered with Qatar Airways as title sponsor, aligning the fixture with one of the most prestigious brands in international sport.

Premium Hospitality and Fan Experience
Through Pitch Experiences, the hospitality arm of Pitch, curated and sold premium hospitality packages, creating unforgettable experiences for fans and corporate partners. From exclusive lounges to bespoke matchday services, every detail reflected Pitch’s commitment to excellence and its ability to deliver world-class events.

On-the-Ground Delivery
On matchday, Pitch oversaw all operational elements, working hand-in-hand with SA Rugby to ensure seamless execution. From stadium branding and sponsor activations to media coordination and VIP hosting, Pitch’s team was at the heart of the action, ensuring the Qatar Airways Cup was not only a sporting spectacle but also a showcase of professionalism and innovation.

A Global Rugby Milestone
This event further strengthened Pitch’s relationships with leading rugby organisations and reaffirmed its role in shaping the sport’s biggest moments. By bringing together SA Rugby, the Barbarians, and Qatar Airways, Pitch demonstrated its ability to unite stakeholders and deliver experiences that resonate far beyond the pitch.