Lords longroom
24/06/22 General

Sport4Peace raises £1 million for Ukraine

Written by Pitch

Pitch International, D&G Group and Andriy Shevchenko would like to thank everyone who came together from the world of sport to help us reach our huge £1M target.

The support received, ranging from donating auction prizes, to committing time & energy, and the many people who gave generously to Sport4Peace, will ensure thousands of people impacted by the situation in Ukraine get the help they need.

Concerned people from the World of Sport including; Gary Lineker OBE, Baroness Grey-Thompson DBE, Eoin Morgan CBE, Sir Andrew Strauss, Jamie Carragher, John Terry, Petr Cech, Mesut Ozil and many more gave their time, effort and money behind the #Sport4Peace initiative, creating the largest most inclusive sporting experience auction of its type in the UK.

Speaking ahead of the event, Shevchenko talked about why Sport4Peace is so important and how the funds will be used.

“I can see sad faces, but the people have a good spirit…(we’ve) always had a fighting spirit and have a belief that slowly slowly we can begin to have a normal life again. There are sirens for missile attacks, which is scary, but this is the situation we’re in.”

“You can see clearly, when you donate, where the money goes…we’re going to go and buy machines for hospitals, help with infrastructure to rebuild buildings and bridges to reunite areas so people can travel.”

Sport4Peace was proudly supported by Pitch International and the D&G Group.

Pitch International is an industry-leading full-service sports marketing agency renowned for its representation of global media rights, sponsorship sales, event management, content production and professional athlete representation.

D&G Group has been working with businesses across the globe since 2010, raising £24million in funding and creating awareness for hundreds of charities and good causes. The company counts FTSE100 & FTSE250 businesses amongst its ongoing clients as well as internationally recognised corporations and business groups. D&G Group offers a full-service approach to corporate social responsibility strategy, implementation and amplification as well as providing bespoke Events & Production, Hospitality and CSR Consulting. The business prides itself on forging a seamless integration between corporate and charity fundraising.


We use ‘strictly necessary’ cookies (or similar small data files) to provide you with the best possible website user experience. By clicking “ACCEPT”, you agree to such purposes. You can find out more and learn about how to withdraw your consent at any time, by clicking here: Privacy & Cookies Policy

Cookie preferences

Google Analytics

User Experience (Strictly Necessary)

The website is built using Craft CMS. Craft’s default cookies don’t collect any personal or sensitive information or IP addresses. The information that they store is not sent to any third parties, and they are used only to communicate with Craft installation for the purposes of user authentication, form validation/security, and basic web application operations. To learn more, please see our Privacy & Cookies Policy.