Brasil Glob 1
Case Studies

Brasil Global Tour

Exclusively appointed by CBF to stage, negotiate and organise all aspects of the Brazilian National Team’s friendly matches


Pitch became the official agency of Confederação Brasileira de Futebol (CBF) in 2012, with exclusive rights to operate, manage, market and commercial all Brazil National Team Friendly matches until the 2022 FIFA World Cup. The Brasil Global Tour is a series of high-quality international fixtures featuring the senior national team of Brazil as they showcase the Samba Style throughout the world. Pitch has arranged 60 matches taking Brazil to all 6 continents.



Pitch organises all elements, including venue & opposition procurement; promoter management & administration; ticketing, hospitality, stadium operations & media management; media rights sales; broadcast production & technical distribution; commercial rights sales & delivery; team services (accommodation, logistics, training management, security, and charter management); match protocol & match sanctioning; and marketing & promotion.

Brasil global tour celebrate


The Brasil Global Tour has seen a cumulative attendance of 2.7m spectators, generating an average crowd of 45,000 people, reaching over 170 countries through deals with over 75 broadcasters. We have hosted matches at some of the world’s most iconic venues including Wembley Stadium, Anfield, Maracanã, Hard Rock Stadium, Bird’s Nest, Stade de France, Emirates Stadium, FedEx Field and a record-breaking 96,000 sell-out crowd at Melbourne Cricket Ground.


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