Heading
Case Studies

Coupang Play Series

Pre-season club tournament hosted in Korea Republic.

Overview

Pitch has entered in a long-term partnership with Korean giant Coupang Corp. to co-organise the Coupang Play Series. Founded in 2022, the series involves some of Europe’s elite clubs partaking in pre-season matches in Asia.

Coupang 2

Relationships

We have close relationships with some of Europe’s biggest clubs, allowing us to deliver them opportunities to play important pre-season matches, train at elite facilities and commercialise the club and their brand in one of their key markets.

Son

Results

In 2022, we took Tottenham Hotspur with Son Heung-min back to his home country. Tottenham played matches against Team K League in Seoul, followed by Sevilla FC in Busan in two sell-out matches. These 108,000 tickets were sold in 20 minutes, and we sold and distributed the broadcast to over 100 territories. 2023 sees Manchester City and Atletico de Madrid visit Seoul.

Cookies

We use ‘strictly necessary’ cookies (or similar small data files) to provide you with the best possible website user experience. By clicking “ACCEPT”, you agree to such purposes. You can find out more and learn about how to withdraw your consent at any time, by clicking here: Privacy & Cookies Policy

Cookie preferences

Google Analytics

User Experience (Strictly Necessary)

The website is built using Craft CMS. Craft’s default cookies don’t collect any personal or sensitive information or IP addresses. The information that they store is not sent to any third parties, and they are used only to communicate with Craft installation for the purposes of user authentication, form validation/security, and basic web application operations. To learn more, please see our Privacy & Cookies Policy.