Case Studies

Coupang Play Series

Pre-season club tournament hosted in Korea Republic.


Pitch has entered in a long-term partnership with Korean giant Coupang Corp. to co-organise the Coupang Play Series. Founded in 2022, the series involves some of Europe’s elite clubs partaking in pre-season matches in Asia.

Coupang 2


We have close relationships with some of Europe’s biggest clubs, allowing us to deliver them opportunities to play important pre-season matches, train at elite facilities and commercialise the club and their brand in one of their key markets.



In 2022, we took Tottenham Hotspur with Son Heung-min back to his home country. Tottenham played matches against Team K League in Seoul, followed by Sevilla FC in Busan in two sell-out matches. These 108,000 tickets were sold in 20 minutes, and we sold and distributed the broadcast to over 100 territories. 2023 sees Manchester City and Atletico de Madrid visit Seoul.


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