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Case Studies


International media rights distribution

The Partnership

Since 2012, Pitch has worked exclusively with the EFL on the international media distribution for all its competitions, including the EFL Cup, the Championship, Leagues 1 & 2 and the EFL Trophy.


Working Together

Pitch has worked closely with the EFL, and its partners, to maximise revenue returns and coverage for its competitions, via a range of innovative and strategic broadcast partnerships. In the process we have supported the federation with its own direct to consumer proposition, iFollow.

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Following the success of the original agreement, a further five-year extension was agreed in 2017 which delivered a record 68% increase in value for the EFL. Over the course of the partnership we have repeatedly delivered financial growth cycle on cycle and secured distribution in 186 territories across a wide breadth of different media platforms.


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