Carabao Cup case study
Case Studies


International media rights distribution

The Partnership

Since 2012, Pitch has worked exclusively with the EFL on the international media distribution for all its competitions, including the EFL Cup, the Championship, Leagues 1 & 2 and the EFL Trophy.

Efl case study 2

Working Together

Pitch has worked closely with the EFL, and its partners, to maximise revenue returns and coverage for its competitions, via a range of innovative and strategic broadcast partnerships. In the process we have supported the federation with its own direct to consumer proposition, iFollow.

Efl case study 1


Following the success of the original agreement, a further five-year extension was agreed in 2017 which delivered a record 68% increase in value for the EFL. Over the course of this latest rights cycle coverage has been secured in 177 territories across a wide breadth of different media platforms.


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