Since 2012, Pitch has worked exclusively with the EFL on the international media distribution for all its competitions, including the EFL Cup and the Championship.
Pitch has worked closely with the EFL, and its partners, to maximise revenue returns and coverage for its competitions, via a range of innovative and strategic broadcast partnerships. In the process we have supported the federation as it launched iFollow, its own direct to consumer proposition
Following the success of the original agreement, a further five-year extension was agreed in 2017 which delivered a record 68% increase in value for the EFL. Over the course of this latest rights cycle coverage has been secured in 177 territories across a wide breadth of different media platforms.