Partnership
For more than a decade, Pitch has enjoyed an exclusive partnership with the Six Nations for the worldwide distribution of their media rights for the men's and women's competition, excluding participating nations.
Objectives
Pitch works in partnership with the Six Nations to build global fan engagement for all its competitions. Our strategy focuses on delivering optimal broadcast coverage in traditional rugby markets, as well as opening previously untapped territories, through the distribution of the live matches complemented by additional programming strands.
Results
Over the course of our partnership, the Six Nations has seen its tournaments enjoy exponential growth in worldwide viewership and commercial value. Pitch has taken the Six Nations into a range of new markets, with the women's tournament enjoying year on year growth and now broadcast to more than 140 territories.