The Partnership
For more than a decade, Pitch has enjoyed a wide-ranging partnership with the Six Nations and its Unions. A key element of this relationship is the international distribution of the media rights to the men’s, women’s and Under-20 competitions, as well as the Autumn Nations Series.
Working Together
Pitch works in partnership with the Six Nations and its partners to build global fan engagement for all its competitions. Our strategy focuses on delivering optimal broadcast coverage in traditional rugby markets, as well as opening up previously untapped territories, through the distribution of the live matches complemented by additional programming strands.
Results
Over the course of our partnership, the Six Nations has seen its tournaments enjoy exponential growth in worldwide viewership and commercial value. Pitch has taken the Six Nations into a range of new markets, with the women's tournament enjoying year on year growth and now broadcast in more than 190 territories.