Objective
Saracens Premiership Rugby Club in London exclusively entrusted Pitch International with the task of securing a new Title and Stadium Naming Rights partner. The primary goal was to identify a partner whose values resonated with Saracens and had the potential to elevate the club’s visibility and reputation.
Approach
Our sales approach at Pitch was meticulously tailored, focusing on brands operating within pivotal growth markets within the Premiership Rugby sphere. We specifically targeted brands keen to forge connections with affluent consumers and business owners, a demographic that forms a substantial part of the UK club rugby audience. This meticulous selection process guaranteed that our efforts harmonised perfectly with Saracens’ objectives and values.Conducted a full audit of their current sponsorship contracts and, with application of our market knowledge and experience, proposed a new commercial strategy and sponsorship programme. Ongoing succession planning for their incumbent National Team Sponsor, Digicel, was also a major consideration.
Results
Pitch successfully secured Saracens Rugby Club’s Stadium Naming Rights and Title Partner in the form of StoneX and City Index. StoneX is a global financial services network connecting clients to major markets, while City Index, a subsidiary of StoneX, is a leading trading platform. The partnership is a long-term commitment, spanning over four years, aimed at strengthening Saracen’s position in the sports arena and enhancing StoneX and City Index presence in financial markets.